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A new analytical tool for the website – Clicktale recordings

Posted @ 9:29 am by Adam Brill | Category: Marketing Analytics | 0 Comments

There’s a new analytical tool out there for the web offered through Clicktale. I feel it’s a good idea to know what’s new out there and I wanted to let you know that I’m trying it out.

A fellow Project Manager sent me an email about adding recordings of how users visit a website, offered through a service: Clicktale. I ran the request by our Managing Partner, who said “go for it!”

It’s always fun to see what’s new and interesting out there as far as services go for the web. Initially, everyone seems pretty excited, but after a while it’s good to check and see if we’re still interested in the results enough to review the data.

It’s possible that we may want to suggest the service to a client who we feel would benefit and the best way to review something is to try it out yourself.

I’ve added the code to our website, which entails adding a bit of Clicktale-provided javascript to the header and footer of the web pages. Once that’s done, Clicktale immediately starts recording visits to the site and actually records how a visitor navigates through your website and around your pages.

Here’s a screenshot of the results for our website:

From here you can expand the results and view the recording of that visitor. It’s pretty fun, and I’ll see what I can learn from it.

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