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Making Friends with Your Inner – and Outer – Geeks

Posted @ 2:22 pm by Zain Raj | Category: Technology | 0 Comments

As a bit of a nerdy, geeky type myself, I’ve advocated that CMOs make friends with their inner geek. Why, you ask?

Given the vast amount of data becoming available on customers and their behaviors, successful marketers are beginning to collect this data on their customers’ experience with the brand and analyzing it to learn how they can create what I call a “brand ritual”—a branded behavioral bond with their customers… read more

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