Error getting theme layout

The Dream of Out-of-the-Box Responsive Design Is Not Quite Reality … Yet

Posted @ 1:54 pm by David Neal | Category: Mobile | 0 Comments

We get it: Designing for mobile devices can be quite complicated and expensive. What does mobile even mean anymore–iPhone? Android? Tablet? Not to mention all the devices coming out over the next couple of years: TVs, appliances, watches, glasses, even clothes.

Today the preferred solution to the problem of delivering an excellent experience on all of the ever-evolving range of mobile devices is responsive web design–designing sites in such a way that they adapt to the layout of the viewing environment. And of course we’d all love to have a magic machine that we put our current designs and content and code into and voila, perfectly sized, perfectly functioning sites with appropriate content for whichever device a user happens to be on at the time. It’s the dream.

Unfortunately, there are no true out-of-the-box solutions for responsive design quite yet, despite a growing number of services billed as exactly that. If any of the available solutions were truly out-of-the-box, they’d be cheaper and take less time and everyone would be using them (including us).

For right now, good responsive design is not always easy. It requires you to think through your mobile strategy and make decisions about what’s most important and, for mobile use, what people ultimately want. These decisions can be hard.

And when talking straight production, even with the latest, coolest new tools, you’re still likely to have human beings somewhere who have to go in and fix all the custom tailoring that every half-decent website requires. When you look at the time and budget involved in delivery of these newly responsive sites using automagical tools it’s clear that they’re not significantly improving the responsive design process on their own. That’s not to say that there won’t someday be a tool that will, just that it isn’t available quite yet.

Designing for mobile doesn’t just mean making your desktop site look okay on a tiny screen. It’s working through the use case of your mobile users and making new decisions on how to best service them. Your existing site might work great for mobile conversion already or it may need to be rethought to work for mobile. Companies that get too caught up in the quick fix–getting a site that just exists on mobile–miss an opportunity to invest in changes that might actually yield a return. They also run the risk of being bypassed by the companies that do their homework and have an actual mobile strategy.

Leave a reply

Error getting theme layout