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Blog Posts

It’s Time to Shift Your Facebook Hashtag Campaign to Google+

When Facebook finally decided to include hashtags, marketers went crazy with predictions about how it was going to revolutionize branding….

Show Me Content that ISN’T Branded

Name some of the biggest brands out there. Apple. Nike. McDonald’s. Now name some of the biggest editorial outlets: The…

Remote Control: 37Signals vs. Yahoo! on the Benefits of Remote Workers

It’s long been thought that the key to a high-functioning work group is a central location. Separate offices became cubicles,…

Community As a Marketing Tool: It’s All about the Data

Plenty of companies host their own user communities these days. In fact, it’s become something of a must-have over the…

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