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Blog Posts

16
It’s All About the Numbers: Digital Marketing for Financial Services Institutions

This is part one of two on our series on how Financial Services firms can leverage web and mobile technologies…

14
Making a Platform Your Own: Building Purpose-Built Apps from Generic Platforms

As publishing and collaboration tools have matured over the past few years, it has become more and more common for…

10
Three Ways for Consumer Packaged Goods (CPG) Companies to Turn Video into Value

This is part five of our series on how Consumer Packaged Goods (CPG) companies can leverage web and mobile technologies…

19
Five Ways Consumer Packaged Goods (CPG) Companies Can Use Mobile to Capture the Always-On Shopper

This is part four of our series on how Consumer Packaged Goods (CPG) companies can leverage web and mobile technologies…

38
Three Ways Consumer Packaged Goods (CPG) Companies Can Use Customer Communities to Improve Customer Service

This is part three of our series on how Consumer Packaged Goods (CPG) companies can leverage web and mobile technologies…

Shopper
Four Ways Consumer Packaged Goods (CPG) Companies Can Use Customer Communities to Drive Research and Development

This is part two of our series on how Consumer Packaged Goods (CPG) companies can leverage web and mobile technologies…

21
Three Ways Consumer Packaged Goods (CPG) Companies Can Use Customer Communities to Drive Sales

This is part one of our series on how Consumer Packaged Goods (CPG) companies can leverage web and mobile technologies…

5
Game On: Leading Companies Are Using Enterprise Gamification to Motivate Employees and Improve Business Processes

Last time we talked about gamification we were looking at the consumer-facing side of things, and how companies and organizations…

gamification
Gamification Lessons from Academia

Gamification—the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health, and social…

18
Five User Experience Lessons from Usability Testing Jive Social Business Platform

“Concentrate on the relationships, not the technologies.” —  Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li…

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