In an article published in the Atlantic Monthly, author Jeffery Goldberg literally goes headfirst into the subject of brain scan technology and how it can provide deep insight into consumer behavior. After being exposed to a series of images, Goldberg learns he sympathizes with John McCain, has conflicted thoughts about Hillary Clinton, and really, really likes Bruce Springsteen.
This use of this technology could help marketers jump the focus-group hurdle of bias in self-reporting. Goldberg continues:
This entry was posted on Thursday, July 10th, 2008 at 11:27 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.“The commercial implications of this nascent science became quite obvious to me at a certain point in my debriefing. FKF [the neuromarketing firm] already has a list of corporate clients, Bill Knapp told me. He would not name the companies, but he said they are all interested in measuring the “strength of their brand iconography, where it lives in the brain, what is attracting people to the brand, and what is pushing them away.”