If you’ve ever needed a statistic about your fellow Americans, the Bureau of Labor Statistics is a good place to start. The BLS provides statistics free of charge, many of which can be used in marketing analysis and insights. One recent study–The 2007 American Time Use Report–reveals how people spend their days, including sleeping, lawn care, telephone calls, and e-mail. Cruise through the report and see how you match up with the rest of the US.
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