Late last month, Intel and Asustech launched wePC.com as a method of leveraging conversation marketing and crowdsourcing to drive brand awareness and product research. Visitors are invited to submit ideas for the dream laptops and are allowed to vote for all those submitted. For those of you who haven’t encountered the concept of crowdsourcing, one definition is “outsourcing repetitive or challenging work to a large group of semi-organized individuals.”
The use of crowdsourcing online is relatively new. It an fresh and ingenious way to leverage the best of the social behaviors online. People love to be heard and they are passionate to contribute to those things they feel most strongly about. WePC.com hopes to harness this energy from those who are technology passionate to uncover some hidden product design gems for their next generation laptops which empowers the user with a sense of voice in the next, great laptop.
While there is a long way to go with the evolution of crowdsourcing, I think the strategy will be successful if properly applied. The purpose must be true to its intentions and therefore the ideas should truly be heard. If the web audience starts to encounter that their participation is truly heard, it may be tough going for the concept in the future.
Note: SolutionSet built and designed the WePC.com website in collaboration with Federated Media.
This entry was posted on Monday, November 17th, 2008 at 11:39 am and is filed under Community & Social Media, Consumer Strategy, Direct Marketing, Online Advertising, Technology, Web Development Process. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.