We don’t typically butter our own toast, but Direct Dispatch has been added to the awesomeness that is the marketing page of Alltop. Hooray us! For those unfamiliar, Alltop rounds up and categorizes RSS feeds so that it’s easy to scan a lot of news on a single subject. Guy Kawasaki, founder of Alltop, explains it best:
We import the stories of the top news websites and blogs for any given topic and display the headlines of the five most recent stories. When you place the cursor over a headline, we display part of the story so that you can decide if you’d like to read it. To read the story, click on its title. To go to the home page of the site, click on its domain name.
A good metaphor is that Alltop is an “online magazine rack” that displays the news from the top publications and blogs. Our goal is to satisfy the information needs of the 99% of Internet users who will never use an RSS feed reader or create a custom page. Think of it as “aggregation without the aggravation.”
For even further clarification, check out these illustrations by Dan Roam (author of Back of the Napkin: Solving Problems with Pictures) about the difference between Google:
And Alltop:
We’re in seriously good company over at Alltop and couldn’t be happier (unless, of course, we moved up the page a notch or two). If you’re timid of anything related to social media, Alltop can act as a great set of training wheels. Easy to use. Easy to read. Hard to quit linking. So jump in and learn yourself something new.
This entry was posted on Monday, November 24th, 2008 at 2:00 pm and is filed under SolutionSet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.