So you’ve built yourself an email. Or banner ad. Or just about anything that mentions your URL. Interested parties have been lured to your website and they’re looking for instant gratification. Is the red carpet laid out or is the page business as usual?
Scott Brinker wrote a superb article for searchengineland about post-click marketing best practices. Brinker created a graphic that shows the eight dimensions of excellent landing pages:
You’ve got about one second to reassure your landing page visitors that their clicks weren’t a mistake, so figuring out how to make your message big, quick, and clear is of the utmost importance. Take in the full article here.
This entry was posted on Tuesday, August 18th, 2009 at 9:44 am and is filed under User Experience, Web Development Process. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
August 19th, 2009 at 5:37 am
Thanks for the kind words on my article! Love your characterization of the landing page mission: one second to reassure visitors that their clicks weren’t a mistake.
Enjoying your other posts too — I shot the serif, but I didn’t shoot typography. :-)
August 19th, 2009 at 1:25 pm
Glad you caught this Scott. I’ve just started to dig into http://www.chiefmartec.com/ …great thinking all around.