In direct marketing we’re big proponents of using customer testimonials to help close the sale. We’ve posted about best practices, the merits of using testimonials in print vs. on the web, and bloggers as product endorsers.
It seems only fitting then, to remind our readers that the FTC has issued new guidelines on using testimonials and endorsements in advertising. These new guidelines take effect on December 1st.
The fine folks over at MarketingSherpa have summarized the 6 key areas to be aware of with the new rules, as well as other useful links on this topic. If you’re a straight-up marketer who treats your prospects like they are intelligent beings, then these new regs won’t likely impact your marketing plan. If you’re not, well, you can view this as a chance to improve.
This entry was posted on Monday, October 26th, 2009 at 12:01 pm and is filed under Copy & Content, Creative Design, Digital Marketing, Direct Marketing, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.