Little computer, big possibilities

We’ve got mobile on the mind. We love all of the possibilities that exist when marketers can reach their target at exactly the point they’re making a purchase decision. Whether it is a local small business or a big national advertiser, all companies need to pay attention to mobile. 

An article on AdAge.com highlighted 5 ways that the author sees mobile changing the game this year.  Here are two areas that we think are particularly important for direct marketers to consider:

1. Your potential customers are checking up on you, at the point they’re making a purchase decision. With sites like ShopSavvy, Red Laser, and Amazon Mobile, they can compare prices on the fly. With apps like BazaarVoice’s MobileVoice, they’re hearing what others are saying about you.  At the very least marketers should be monitoring these sites. The real possibilities lie within creating a positive brand impression at the point-of-sale.

2. You have the power to shift brand preference at POS. As direct marketers know, delivering the right offer at the right time is the key to winning a sale. There couldn’t be a right-er time than point-of-sale. With sites like Zavers and Cellfire (to name a few), marketers can take advantage of this powerful POS moment by not only getting in the consideration set, but with the right offer, shifting brand preference.

Posted by Dianne Admire