Exponential increases in computer storage, processing power, graphics, networks, the web and now, the cloud, are stimulating changes at the interface level, too. The future of UI design is becoming less and less machine dependent, and more aligned with the body and the mind.
Minority Report science adviser and inventor John Underkoffler calls the future of UI design “the spatial operating environment.” Your hand replaces the mouse. The display is the room. Navigation in 3D, and so on.
Underkoffler demonstrates the future of the computer interface. Is this how tomorrow’s computers will be controlled? Take a look.
These advances in technology reflect design integrated with people and peoples’ needs. And this goes way beyond ergonomics, and fitting humans; rather, these advances help make the machine disappear.
We, as marketers, intent on selling goods and services on behalf of our clients, must consider this future. Will the OS as envisioned by Underkoffler be delivered with computers in just 5 years, and into consumers’ hands? Imagine the product demonstrations, interactions of whatever ‘social media’ will be called in this space, and other experiential marketing techniques to come. The biggest casualty may be the physical store. The biggest opportunity may be where the intersection of consumer behavioral data, and digital and direct marketing converge. Think about it.
This entry was posted on Wednesday, June 2nd, 2010 at 11:16 am and is filed under Digital Marketing, Direct Marketing, User Experience, Web Development Process. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.