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	<title>SolutionSet :: blog</title>
	<link>http://blog.solutionset.com/wpmu</link>
	<description>SolutionSet's Blog</description>
	<pubDate>Tue, 16 Mar 2010 00:47:27 +0000</pubDate>
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			<item>
		<title>Art of project management - updated with primers and tomes</title>
		<link>http://blog.solutionset.com/wpmu/2010/03/15/art-of-project-management-updated-with-primers-and-tomes/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/03/15/art-of-project-management-updated-with-primers-and-tomes/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 00:47:27 +0000</pubDate>
		<dc:creator>R. Balmaseda</dc:creator>
		
		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[SolutionSet]]></category>

		<category><![CDATA[Web Development Process]]></category>

		<category><![CDATA[art of war]]></category>

		<category><![CDATA[flawless consulting]]></category>

		<category><![CDATA[Project Management]]></category>

		<category><![CDATA[the art of project management]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/03/15/art-of-project-management-updated-with-primers-and-tomes/</guid>
		<description><![CDATA[A project manager is a combination client manager, strategist, team lead, qa lead, and more&#8211;and plays an integral role in the successful delivery of digital projects. An earlier blog post, The Art of Project Management, explored the role of the project manager in a digital environment and what it takes to be a project manager. 
Many great tools [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/03/15/art-of-project-management-updated-with-primers-and-tomes/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Go interactive with local ads and offers</title>
		<link>http://blog.solutionset.com/wpmu/2010/03/12/go-interactive-with-local-ads-and-offers/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/03/12/go-interactive-with-local-ads-and-offers/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 22:08:22 +0000</pubDate>
		<dc:creator>R. Balmaseda</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Offer Development]]></category>

		<category><![CDATA[Retail Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/03/12/go-interactive-with-local-ads-and-offers/</guid>
		<description><![CDATA[Visit your favorite big box or grocery store online to find special offers available at your nearest stores and print coupons to use during your next visit. Simply type in your ZIP code and you have the same deals from the free-standing inserts (FSIs) found in your Sunday paper.
Now for the fun part: We&#8217;ve launched [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/03/12/go-interactive-with-local-ads-and-offers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to build your following on social sites</title>
		<link>http://blog.solutionset.com/wpmu/2010/03/10/how-to-build-your-following-on-social-sites/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/03/10/how-to-build-your-following-on-social-sites/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 18:46:51 +0000</pubDate>
		<dc:creator>T. Ross</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/03/10/how-to-build-your-following-on-social-sites/</guid>
		<description><![CDATA[People talk about your company in online communities all the time. Do you know what they&#8217;re saying on Twitter? Facebook? Amazon? On your own community site? Get a handle on the buzz, find out how you stack up against the competition, and play an active role in shaping public opinion—build a social media monitoring and [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/03/10/how-to-build-your-following-on-social-sites/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A marketing must: mobile-enabled sites</title>
		<link>http://blog.solutionset.com/wpmu/2010/03/08/a-marketing-must-mobile-enabled-sites/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/03/08/a-marketing-must-mobile-enabled-sites/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 01:26:32 +0000</pubDate>
		<dc:creator>R. Balmaseda</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Mobile]]></category>

		<category><![CDATA[Retail Marketing]]></category>

		<category><![CDATA[iphone]]></category>

		<category><![CDATA[mobile advertising]]></category>

		<category><![CDATA[Mobile Marketing]]></category>

		<category><![CDATA[phone apps]]></category>

		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/03/08/a-marketing-must-mobile-enabled-sites/</guid>
		<description><![CDATA[Having a mobile strategy and presence does not need to be a difficult proposition. Sometimes the simplest tools can add big benefit. In a recent article on the website Mobile Marketer, Dan Butcher identifies the six trends affecting mobile marketing and commerce.
The trends are:

increased Smartphone sales and usage
dramatic increase in mobile Web usage
mobile commerce adoption grows
mobile search [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/03/08/a-marketing-must-mobile-enabled-sites/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Green IT operations: important for your corporate sustainability strategy</title>
		<link>http://blog.solutionset.com/wpmu/2010/02/26/green-it-operations-important-for-your-corporate-sustainability-strategy/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/02/26/green-it-operations-important-for-your-corporate-sustainability-strategy/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 00:46:37 +0000</pubDate>
		<dc:creator>Amanda North</dc:creator>
		
		<category><![CDATA[Green/Clean Technology]]></category>

		<category><![CDATA[SolutionSet]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[corporate responsibility]]></category>

		<category><![CDATA[data center]]></category>

		<category><![CDATA[electricity]]></category>

		<category><![CDATA[energy usage]]></category>

		<category><![CDATA[green IT]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/02/26/green-it-operations-important-for-your-corporate-sustainability-strategy/</guid>
		<description><![CDATA[
Sustainability has become an important topic for most major companies. Thousands of businesses around the globe currently track and publicly report their carbon footprint.  Initially, pressure from customers, employees and shareholders was a major driver for companies to monitor and report their energy and environmental performance. However, many companies now see sustainability projects as offering the [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/02/26/green-it-operations-important-for-your-corporate-sustainability-strategy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Symfony Live Conference, Paris 2010 (Day Two)</title>
		<link>http://blog.solutionset.com/wpmu/2010/02/18/symfony-live-conference-paris-2010-day-two/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/02/18/symfony-live-conference-paris-2010-day-two/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 03:46:13 +0000</pubDate>
		<dc:creator>Damien Filiatrault</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Web Development Process]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/02/18/symfony-live-conference-paris-2010-day-two/</guid>
		<description><![CDATA[A tour de force lasting from 9am to 7:30pm, day two of Symfony Live was packed with informative sessions and, of course, the preview release of Symfony 2.0 (which will be covered in its own separate blog post very soon).  I wrote this post based on my conference notes while on the plane back from [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/02/18/symfony-live-conference-paris-2010-day-two/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Symfony Live Conference, Paris 2010 (Day One)</title>
		<link>http://blog.solutionset.com/wpmu/2010/02/16/symfony-live-conference-in-paris-day-1/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/02/16/symfony-live-conference-in-paris-day-1/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 20:57:59 +0000</pubDate>
		<dc:creator>Damien Filiatrault</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Web Development Process]]></category>

		<category><![CDATA[conference]]></category>

		<category><![CDATA[Symfony]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/02/16/symfony-live-conference-in-paris-day-1/</guid>
		<description><![CDATA[Today was the first day of Symfony Live, the biggest symfony conference of the year and there has been a LOT going on. For day two of Symfony Live 2010, click here.
All of the presentation slides can be viewed online on the Symfony Live Event page on Joind.in.
sfPot
I don&#8217;t know if this event was named after [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/02/16/symfony-live-conference-in-paris-day-1/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Interpreting your analytics with eyes wide open</title>
		<link>http://blog.solutionset.com/wpmu/2010/02/12/interpreting-your-analytics-with-eyes-wide-open/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/02/12/interpreting-your-analytics-with-eyes-wide-open/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 18:59:37 +0000</pubDate>
		<dc:creator>Ellen Sato</dc:creator>
		
		<category><![CDATA[Behavioral Targeting]]></category>

		<category><![CDATA[Marketing Analytics]]></category>

		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/02/12/interpreting-your-analytics-with-eyes-wide-open/</guid>
		<description><![CDATA[We’re firm believers in the power of utilizing behavioral data to solve business problems. With the availability of reliable quantitative data, goals like marketing optimization and efficiency become a reality. Under the old database marketing paradigm, life was straightforward: Every marketing dollar was tracked against resulting customer-specific, transactional metrics. Inquiries, registrations, purchases, and profit could [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/02/12/interpreting-your-analytics-with-eyes-wide-open/feed/</wfw:commentRss>
		</item>
		<item>
		<title>SEC rules on global warming: green + digital = standard business practice</title>
		<link>http://blog.solutionset.com/wpmu/2010/02/02/sec-rules-on-global-warming-green-digital-standard-business-practice/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/02/02/sec-rules-on-global-warming-green-digital-standard-business-practice/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 19:19:36 +0000</pubDate>
		<dc:creator>Amanda North</dc:creator>
		
		<category><![CDATA[Green/Clean Technology]]></category>

		<category><![CDATA[SolutionSet]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[digital green business]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/02/02/sec-rules-on-global-warming-green-digital-standard-business-practice/</guid>
		<description><![CDATA[Last week the Securities and Exchange Commission ruled for the first time that public companies must alert investors of any serious risks that their businesses may face due to global warming. Environmental issues have been among the threats that the SEC has required companies to disclose, but this is the first time that global warming [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/02/02/sec-rules-on-global-warming-green-digital-standard-business-practice/feed/</wfw:commentRss>
		</item>
		<item>
		<title>American Dream, RIP</title>
		<link>http://blog.solutionset.com/wpmu/2010/02/02/american-dream-rip/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/02/02/american-dream-rip/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:59:31 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Consumer Strategy]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/02/02/american-dream-rip/</guid>
		<description><![CDATA[According to a new research study conducted by Context-Based Research Group and Carton Donofrio Partners, 78% of Americans agree that the American Dream has died. And that&#8217;s not a bad thing:
&#8220;We see that a new dream - focused on freedom and ideals rather than material possessions - is being born.&#8221;
The research findings show that Americans are going [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/02/02/american-dream-rip/feed/</wfw:commentRss>
		</item>
		<item>
		<title>All the links that&#8217;s fit to print</title>
		<link>http://blog.solutionset.com/wpmu/2010/02/01/all-the-links-thats-fit-to-print/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/02/01/all-the-links-thats-fit-to-print/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 01:30:34 +0000</pubDate>
		<dc:creator>Rian ONeill</dc:creator>
		
		<category><![CDATA[Links]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/02/01/all-the-links-thats-fit-to-print/</guid>
		<description><![CDATA[• Ages 8-18 online more than 7.5 hours each day
• Map of Netflix rental patterns across America
• Most only see 1% of the 140,000 iPhone apps 
• Write next chapter in Rosetta Stone farm boy ad 


]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/02/01/all-the-links-thats-fit-to-print/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Usability studies :: making it easier</title>
		<link>http://blog.solutionset.com/wpmu/2010/01/29/usability-studies-making-it-easier/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/01/29/usability-studies-making-it-easier/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 01:12:08 +0000</pubDate>
		<dc:creator>S. Kammerer</dc:creator>
		
		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[Web Development Process]]></category>

		<category><![CDATA[focus groups]]></category>

		<category><![CDATA[usability]]></category>

		<category><![CDATA[user testing]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/01/29/usability-studies-making-it-easier/</guid>
		<description><![CDATA[Often as web developers and designers we forget that we are not a typical web browsing laymen.  Even though we’ve created the handy, stunningly good looking help section on a site, a user shouldn’t have to use it. By simply observing a few users in the beginning of a project we can find countless [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/01/29/usability-studies-making-it-easier/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The value of story</title>
		<link>http://blog.solutionset.com/wpmu/2010/01/27/the-value-of-story/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/01/27/the-value-of-story/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 01:02:41 +0000</pubDate>
		<dc:creator>Rian ONeill</dc:creator>
		
		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Copy &amp; Content]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/01/27/the-value-of-story/</guid>
		<description><![CDATA[
Would you pay $193.50 for a small figurine of the Russian saint of extremely fast dancing? The Significant Objects Project proves that “narrative transforms the insignificant into the significant” and people pay big bucks for tall tales.
NY Times contributor Rob Walker and author Josh Glenn challenged a group of writers to find random objects and [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/01/27/the-value-of-story/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Little computer, big possibilities</title>
		<link>http://blog.solutionset.com/wpmu/2010/01/25/little-computer-big-possibilities/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/01/25/little-computer-big-possibilities/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 22:55:00 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/01/25/little-computer-big-possibilities/</guid>
		<description><![CDATA[We&#8217;ve got mobile on the mind. We love all of the possibilities that exist when marketers can reach their target at exactly the point they&#8217;re making a purchase decision. Whether it is a local small business or a big national advertiser, all companies need to pay attention to mobile. 
An article on AdAge.com highlighted 5 ways that the author sees [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/01/25/little-computer-big-possibilities/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Oh dang it, I left my card at home</title>
		<link>http://blog.solutionset.com/wpmu/2010/01/21/oh-dang-it-i-left-my-card-at-home/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/01/21/oh-dang-it-i-left-my-card-at-home/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 17:53:11 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/01/21/oh-dang-it-i-left-my-card-at-home/</guid>
		<description><![CDATA[You&#8217;ve all had that moment. You&#8217;re in one of your favorite stores, you&#8217;re making your purchase, the clerk asks you if you have your loyalty card with you.
Doh. Of course you don&#8217;t. If you had to carry all of your loyalty cards in your wallet&#8230;well let&#8217;s just say that yes, all of that customer loyalty [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/01/21/oh-dang-it-i-left-my-card-at-home/feed/</wfw:commentRss>
		</item>
		<item>
		<title>This one goes out to the copywriters</title>
		<link>http://blog.solutionset.com/wpmu/2010/01/18/this-one-goes-out-to-the-copywriters/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/01/18/this-one-goes-out-to-the-copywriters/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 23:51:28 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Copy &amp; Content]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/01/18/this-one-goes-out-to-the-copywriters/</guid>
		<description><![CDATA[On our blog we focus primarily on topics related to direct marketing strategy. Test design, targeting, marketing analytics, media strategy. Less often we talk about creative strategy.
Creative Strategy, we&#8217;d like to apologize. We haven&#8217;t ignored you on purpose. And we&#8217;d like to make it up to you. Without you, we wouldn&#8217;t be able to move [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/01/18/this-one-goes-out-to-the-copywriters/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Best Case Scenario?</title>
		<link>http://blog.solutionset.com/wpmu/2010/01/14/best-case-scenario/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/01/14/best-case-scenario/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 00:54:16 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Marketing Analytics]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/01/14/best-case-scenario/</guid>
		<description><![CDATA[We&#8217;ve been spending some time on Pat LaPointe&#8217;s Marketing Measurement Today blog. There&#8217;s one post in particular that struck a cord: Making The &#8220;Best&#8221; Case For Marketing Investments. It&#8217;s worth a read if you find yourself in this list below:

 Using aggressive, moderate, and conservative labels on business case scenarios to show how even the most conservative view provides a strong potential return, and [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/01/14/best-case-scenario/feed/</wfw:commentRss>
		</item>
		<item>
		<title>We resolve to help you</title>
		<link>http://blog.solutionset.com/wpmu/2010/01/13/we-resolve-to-help-you/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/01/13/we-resolve-to-help-you/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 23:16:51 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Marketing Analytics]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/01/13/we-resolve-to-help-you/</guid>
		<description><![CDATA[We&#8217;re well into the second week of the new year. Enough time has passed to have made resolutions, tried them on and then abandoned them. We can&#8217;t sit by and watch this happen! The opportunity for self improvement is passing you by!
To get you back on track, we offer up this gem, which we found out [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/01/13/we-resolve-to-help-you/feed/</wfw:commentRss>
		</item>
		<item>
		<title>It&#8217;s 2010 - do you know where your IE6 is?</title>
		<link>http://blog.solutionset.com/wpmu/2010/01/07/its-2010-do-you-know-where-your-ie6-is/</link>
		<comments>http://blog.solutionset.com/wpmu/2010/01/07/its-2010-do-you-know-where-your-ie6-is/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 17:47:13 +0000</pubDate>
		<dc:creator>G. Kuhnline</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[IE6]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2010/01/07/its-2010-do-you-know-where-your-ie6-is/</guid>
		<description><![CDATA[SolutionSet has been carefully watching the browser market share for IE6 and there&#8217;s a promising trend: IE6 has lost more than 1% of the market every month in 2009. With only 5% of the market in the United States, IE6 now has fewer users than the latest version of Safari and an old version of [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2010/01/07/its-2010-do-you-know-where-your-ie6-is/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Optimizing your workflow as a front end developer</title>
		<link>http://blog.solutionset.com/wpmu/2009/12/14/optimizing-your-workflow-as-a-front-end-developer/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/12/14/optimizing-your-workflow-as-a-front-end-developer/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 21:15:51 +0000</pubDate>
		<dc:creator>Ash Kiel</dc:creator>
		
		<category><![CDATA[SolutionSet]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Web Development Process]]></category>

		<category><![CDATA[developer]]></category>

		<category><![CDATA[development]]></category>

		<category><![CDATA[front end]]></category>

		<category><![CDATA[frontend]]></category>

		<category><![CDATA[Optimization]]></category>

		<category><![CDATA[optimize]]></category>

		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/12/14/optimizing-your-workflow-as-a-front-end-developer/</guid>
		<description><![CDATA[Harder, better, faster, stronger
Working in a fast-paced environment on a stressful project with a short timeline can easily take a knock on your development time and efficiency. Here are some tips to quickly get organized and get coding.
Review the designs
When you&#8217;ve first find out that you&#8217;re starting on a new project, ask the assigned Project [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/12/14/optimizing-your-workflow-as-a-front-end-developer/feed/</wfw:commentRss>
		</item>
		<item>
		<title>As coupon use rises, so does opportunity for loyalty</title>
		<link>http://blog.solutionset.com/wpmu/2009/12/10/as-coupon-use-rises-so-does-customer-loyalty-opportunities/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/12/10/as-coupon-use-rises-so-does-customer-loyalty-opportunities/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 22:44:46 +0000</pubDate>
		<dc:creator>Rian ONeill</dc:creator>
		
		<category><![CDATA[Offer Development]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/12/10/as-coupon-use-rises-so-does-customer-loyalty-opportunities/</guid>
		<description><![CDATA[
The barometer for consumer spending attitudes might be tucked away in your wallet or purse right now. Sandra M. Jones of the Chicago Tribune reported that Americans have rediscovered coupons in 2009, with a projected 3.2 billion redemptions. That represents a 20 percent jump from 2008 and the first year-over-year increase since 1992.
While newspaper circulars [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/12/10/as-coupon-use-rises-so-does-customer-loyalty-opportunities/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Cyber Monday was cyberific</title>
		<link>http://blog.solutionset.com/wpmu/2009/12/09/cyber-monday-was-cyberific/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/12/09/cyber-monday-was-cyberific/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 20:53:09 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Retail Marketing]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/12/09/cyber-monday-was-cyberific/</guid>
		<description><![CDATA[2009 Cyber Monday was a success (phew!). Sales were up 5% over last year, according to comScore&#8217;s data. Also, the sales matched the biggest online spending day ever (12/09/08).
Coremetrics data indicates that more people shopped, but average ticket price was lower (same thing we saw with Black Friday).
The top 5 most visited sites were:
Amazon.com
Walmart.com
Target.com
Bestbuy.com
JCPenney.com   
Read more details here and here.
]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/12/09/cyber-monday-was-cyberific/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tiger Woods&#8217; safe place</title>
		<link>http://blog.solutionset.com/wpmu/2009/12/08/tiger-woods-safe-place/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/12/08/tiger-woods-safe-place/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 20:50:10 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Marketing Analytics]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/12/08/tiger-woods-safe-place/</guid>
		<description><![CDATA[If you&#8217;re a regular reader of our blog, then you know that we love Google&#8217;s Insights for Search product. 
Yes it&#8217;s good for supporting all kinds of marketing-related decision making because it shows search volume patterns across regions, categories, and time periods to name a few. This can help you find your customers, gauge seasonality, and determine [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/12/08/tiger-woods-safe-place/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Drumroll please</title>
		<link>http://blog.solutionset.com/wpmu/2009/11/30/drumroll-please/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/11/30/drumroll-please/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 17:15:30 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Retail Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/11/30/drumroll-please/</guid>
		<description><![CDATA[Black Friday effect: Weekend sees rise in shoppers
More shoppers hit stores, but spend less each
Shoppers fill streets if not their bags
Shopping&#8217;s up, spending&#8217;s down
This is a sampling of headlines from reports on Black Friday consumer shopping activity (USA Today, NYT, WSJ and Washington Post). Just from the headlines, you get the idea. As anticipated, there [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/11/30/drumroll-please/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Schooner Tuna strategy works for Hyundai</title>
		<link>http://blog.solutionset.com/wpmu/2009/11/17/schooner-tuna-strategy-works-for-hyundai/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/11/17/schooner-tuna-strategy-works-for-hyundai/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 20:23:59 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Offer Development]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/11/17/schooner-tuna-strategy-works-for-hyundai/</guid>
		<description><![CDATA[Last week, Hyundai was named Marketer of the Year by the readers of AdAge.com. The primary reason for this award was their approach to selling cars during a recession; specifically their strategy of addressing the consumer fear of job loss, which was understandably suppressing consumer spending. We blogged about their approach here, comparing it to the Schooner Tuna [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/11/17/schooner-tuna-strategy-works-for-hyundai/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Let Them Eat Potatoes: A Brief History of Tuber Marketing in 18th Century Europe</title>
		<link>http://blog.solutionset.com/wpmu/2009/11/06/let-them-eat-potatoes-a-brief-history-of-tuber-marketing-in-18th-century-europe/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/11/06/let-them-eat-potatoes-a-brief-history-of-tuber-marketing-in-18th-century-europe/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 22:26:14 +0000</pubDate>
		<dc:creator>Rian ONeill</dc:creator>
		
		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Offer Development]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/11/06/let-them-eat-potatoes-a-brief-history-of-tuber-marketing-in-18th-century-europe/</guid>
		<description><![CDATA[
French fries. Gnocchi. Kugel. Pierogi. Europeans love them some potato. But it wasn’t long ago when this Peruvian import was viewed as hog feed that caused leprosy in humans.
This all changed thanks to research and savvy marketing by the French scientist Antoine-Augustin Parmentier. It was the mid-18th century and Parmentier was serving as an army pharmacist [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/11/06/let-them-eat-potatoes-a-brief-history-of-tuber-marketing-in-18th-century-europe/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What can direct marketing offer the post-crisis consumer?</title>
		<link>http://blog.solutionset.com/wpmu/2009/11/02/what-can-direct-marketing-offer-the-post-crisis-consumer/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/11/02/what-can-direct-marketing-offer-the-post-crisis-consumer/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 21:54:05 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/11/02/what-can-direct-marketing-offer-the-post-crisis-consumer/</guid>
		<description><![CDATA[The TEDxKC conference was held in Kansas City in August, sort of a mini-TED, featuring several speakers in one evening. John Gerzema, Chief Insights Officer at Young &#38; Rubicam, gave a talk about the post-crisis consumer. He shared his thinking on four major cultural shifts driving new consumer behavior and importantly, how businesses are evolving to connect [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/11/02/what-can-direct-marketing-offer-the-post-crisis-consumer/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Testimonials in advertising: new rules</title>
		<link>http://blog.solutionset.com/wpmu/2009/10/26/testimonials-in-advertising-new-rules/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/10/26/testimonials-in-advertising-new-rules/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 20:01:44 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Copy &amp; Content]]></category>

		<category><![CDATA[Creative Design]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/10/26/testimonials-in-advertising-new-rules/</guid>
		<description><![CDATA[In direct marketing we&#8217;re big proponents of using customer testimonials to help close the sale. We&#8217;ve posted about best practices, the merits of using testimonials in print vs. on the web, and bloggers as product endorsers.
It seems only fitting then, to remind our readers that the FTC has issued new guidelines on using testimonials and endorsements in advertising. These new [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/10/26/testimonials-in-advertising-new-rules/feed/</wfw:commentRss>
		</item>
		<item>
		<title>October Symfony Training Recap</title>
		<link>http://blog.solutionset.com/wpmu/2009/10/22/october-symfony-training-recap/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/10/22/october-symfony-training-recap/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 18:18:40 +0000</pubDate>
		<dc:creator>Damien Filiatrault</dc:creator>
		
		<category><![CDATA[SolutionSet]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Web Development Process]]></category>

		<category><![CDATA[doctrine]]></category>

		<category><![CDATA[PHP]]></category>

		<category><![CDATA[Symfony]]></category>

		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/10/22/october-symfony-training-recap/</guid>
		<description><![CDATA[SolutionSet hosted its first symfony workshop last week on October 14-16th at our San Francisco office at 85 Second Street. Eight developers participated in the 3-day (9 to 5) training exercise targeted at beginner symfony users. People flew in from as far away as Michigan and Denmark! The following topics were covered:

Introduction to Symfony
From Flat File Application to [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/10/22/october-symfony-training-recap/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Unite to Win</title>
		<link>http://blog.solutionset.com/wpmu/2009/10/21/unite-to-win/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/10/21/unite-to-win/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 20:09:41 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Creative Design]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Marketing Analytics]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/10/21/unite-to-win/</guid>
		<description><![CDATA[In yesterday&#8217;s Forrester newsletter, they referenced one of their research studies, &#8220;Profiling The Multichannel Consumer&#8221;. On its own, this sounds like a rich study, with one of the big conclusions is that some online shoppers are simply &#8220;window shopping&#8221;. Implication being: growth potential lies in converting these window shoppers using techniques and offers specifically aimed [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/10/21/unite-to-win/feed/</wfw:commentRss>
		</item>
		<item>
		<title>SolutionSet Unite!</title>
		<link>http://blog.solutionset.com/wpmu/2009/10/20/solutionset-unite/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/10/20/solutionset-unite/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 20:12:21 +0000</pubDate>
		<dc:creator>Jeff Haggin</dc:creator>
		
		<category><![CDATA[SolutionSet]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/10/20/solutionset-unite/</guid>
		<description><![CDATA[While we don&#8217;t often toot our own horn, here&#8217;s some news we think is worth sharing: we announced yesterday that we&#8217;ve combined our four business groups into one entity named SolutionSet. By combining our Direct, Retail, Digital and Data groups into one company, we&#8217;re executing on a strategic plan put into motion in 2005 to [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/10/20/solutionset-unite/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Mobile coupon redemption goes retail</title>
		<link>http://blog.solutionset.com/wpmu/2009/09/28/mobile-coupon-redemption-is-here/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/09/28/mobile-coupon-redemption-is-here/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 19:53:40 +0000</pubDate>
		<dc:creator>Rian ONeill</dc:creator>
		
		<category><![CDATA[Mobile]]></category>

		<category><![CDATA[Retail Marketing]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/09/28/mobile-coupon-redemption-is-here/</guid>
		<description><![CDATA[
JCPenney recently began testing POS mobile coupon redemption in the Houston metro area, claiming to be one of the first U.S. retailers to instate such a program. Accessible to consumers through the mobile coupon fulfillment service Cellfire, these coupons can be scanned directly from the phone screen at the register.
In an article published on mobilemarketer.com, [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/09/28/mobile-coupon-redemption-is-here/feed/</wfw:commentRss>
		</item>
		<item>
		<title>&#8220;I promise I&#8217;ll come back for you.&#8221;</title>
		<link>http://blog.solutionset.com/wpmu/2009/09/23/i-promise-ill-come-back-for-you/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/09/23/i-promise-ill-come-back-for-you/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 23:48:42 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Offer Development]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/09/23/i-promise-ill-come-back-for-you/</guid>
		<description><![CDATA[Online shoppers have taken a cue from  Count Laszlo Almasy from the movie The English Patient. They promise they&#8217;ll be back. And the outcome for shoppers seems to be more successful than it was for poor Almasy. From an article in yesterday&#8217;s Marketing Charts email:
According to a study by McAffee, nearly two-thirds (65%) of online [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/09/23/i-promise-ill-come-back-for-you/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Cufón Is Totally the Best Thing Ever</title>
		<link>http://blog.solutionset.com/wpmu/2009/09/23/cufon-is-totally-the-best-thing-ever/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/09/23/cufon-is-totally-the-best-thing-ever/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 18:59:43 +0000</pubDate>
		<dc:creator>G. Kuhnline</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[cufon]]></category>

		<category><![CDATA[sIFR]]></category>

		<category><![CDATA[web-safe fonts]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/09/23/cufon-is-totally-the-best-thing-ever/</guid>
		<description><![CDATA[There&#8217;s a new-ish technology called Cufón that is a serious competitor to sIFR. Before we explain what&#8217;s so great about Cufón, let&#8217;s talk about how cool sIFR is and what both technologies do.
All over the web you can see examples of sites that use non-web-safe fonts and with good reason: web-safe fonts are hideous. To [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/09/23/cufon-is-totally-the-best-thing-ever/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The problem with free</title>
		<link>http://blog.solutionset.com/wpmu/2009/09/22/the-problem-with-free/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/09/22/the-problem-with-free/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 00:37:04 +0000</pubDate>
		<dc:creator>Rian ONeill</dc:creator>
		
		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Offer Development]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/09/22/the-problem-with-free/</guid>
		<description><![CDATA[Free operating systems. Free content. Free apps. Free email. Free hosting. In an article published on Fast Company, author Farhad Manjoo questions the merits of the business model that dominates the web:
Why? Because free costs too much, weighed down with hassles that you&#8217;ll happily pay a little to do without. That&#8217;s why people buy bottled [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/09/22/the-problem-with-free/feed/</wfw:commentRss>
		</item>
		<item>
		<title>5 Tips for Startups</title>
		<link>http://blog.solutionset.com/wpmu/2009/09/22/5-tips-for-startups/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/09/22/5-tips-for-startups/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 17:20:41 +0000</pubDate>
		<dc:creator>T. Ross</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Web Development Process]]></category>

		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://newblog.web200.solutionset.com/wpmu/2009/09/22/5-tips-for-startups/</guid>
		<description><![CDATA[This month saw the sad passing of Patrick Swayze after a remarkable fight with cancer.  I was struck by the overwhelming response and postings to this news on various blogs, Twitter, and Facebook.  It was not just the *size* of the response, but the varied nature.  Women wrote nostalgically about Ghost and Dirty Dancing.  Men [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/09/22/5-tips-for-startups/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Managing Chaos with OpenAir - Part 1</title>
		<link>http://blog.solutionset.com/wpmu/2009/09/18/managing-chaos-with-openair-part-1/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/09/18/managing-chaos-with-openair-part-1/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 17:35:39 +0000</pubDate>
		<dc:creator>T. Moske</dc:creator>
		
		<category><![CDATA[SolutionSet]]></category>

		<category><![CDATA[resources staff time budget finance projects]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/09/18/managing-chaos-with-openair-part-1/</guid>
		<description><![CDATA[For a services firm like SolutionSet, hours billed equals revenue in the bank and improved profit margins. Hours worked but not improperly allocated or worse not tracked affect our bottom line negatively.  To help insure our financial success SolutionSet implemented processes, an organizational culture and most importantly a web based system, OpenAir (internally referred to [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/09/18/managing-chaos-with-openair-part-1/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Observing a Usability Research Session</title>
		<link>http://blog.solutionset.com/wpmu/2009/09/14/observing-a-usability-research-session/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/09/14/observing-a-usability-research-session/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 00:30:25 +0000</pubDate>
		<dc:creator>D. Thom</dc:creator>
		
		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[Observing]]></category>

		<category><![CDATA[usability research]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/09/14/observing-a-usability-research-session/</guid>
		<description><![CDATA[The best way to develop an excellent customer experience is to use input from actual customers.  Conducting usability research will allow you to explore and/or validate design options and focus on knowledge that enables you to meet the needs of users/customers.
So, let’s say that you would like SolutionSet to perform usability research on your behalf, [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/09/14/observing-a-usability-research-session/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Shake up offers for retail success</title>
		<link>http://blog.solutionset.com/wpmu/2009/09/09/shake-up-your-offers-for-retail-success/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/09/09/shake-up-your-offers-for-retail-success/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 18:23:21 +0000</pubDate>
		<dc:creator>Mark Swedlund</dc:creator>
		
		<category><![CDATA[Marketing Analytics]]></category>

		<category><![CDATA[Offer Development]]></category>

		<category><![CDATA[Retail Marketing]]></category>

		<guid isPermaLink="false">http://newblog.web200.solutionset.com/wpmu/2009/09/09/shake-up-your-offers-for-retail-success/</guid>
		<description><![CDATA[Some nuggets from a retail analyst appeared in an otherwise grim New York Times article covering back-to-school results. Retailers who are succeeding in this tough climate are doing so by coming up with innovative and fun promotions, like the Zumiez “5 for $85” deal. From the source:
John D. Morris, a retailing analyst with BMO Capital [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/09/09/shake-up-your-offers-for-retail-success/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Linq to Sql + PLINQO = Linq to Sql++</title>
		<link>http://blog.solutionset.com/wpmu/2009/08/31/linq-to-sql-plinqo-linq-to-sql/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/08/31/linq-to-sql-plinqo-linq-to-sql/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 17:06:04 +0000</pubDate>
		<dc:creator>E. Buchsbaum</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[linq]]></category>

		<category><![CDATA[lts]]></category>

		<category><![CDATA[plinqo]]></category>

		<category><![CDATA[sql]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/08/31/linq-to-sql-plinqo-linq-to-sql/</guid>
		<description><![CDATA[LINQ to SQL, (LtS) is an &#8220;object relational mapping&#8221; (ORM) implementation from Microsoft shipping with the .NET Framework which allows developers to model a relational database using .NET classes. Once modeled, LtS exposes a rich expression language to query your database. LtS will saves time in designing a data layer because it uses code generation. You simply add [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/08/31/linq-to-sql-plinqo-linq-to-sql/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Another Year of IE6</title>
		<link>http://blog.solutionset.com/wpmu/2009/08/28/another-year-of-ie6/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/08/28/another-year-of-ie6/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 22:58:28 +0000</pubDate>
		<dc:creator>G. Kuhnline</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[browser compatibility]]></category>

		<category><![CDATA[IE6]]></category>

		<category><![CDATA[Windows 7]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/08/28/another-year-of-ie6/</guid>
		<description><![CDATA[
IE6 has inspired a fair amount of ire within the web development community, largely because of its age. When IE6 was created, Microsoft was blessed with a lack of competition; check out the usage statistics from 2002 and 2003. Adding to the tension is the fact that all of the various versions of IE have [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/08/28/another-year-of-ie6/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Doctrine with Nested I18N &#38; Versionable</title>
		<link>http://blog.solutionset.com/wpmu/2009/08/26/doctrine-with-nested-i18n-versionable/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/08/26/doctrine-with-nested-i18n-versionable/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 22:19:29 +0000</pubDate>
		<dc:creator>Lee Springer</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[doctrine]]></category>

		<category><![CDATA[PHP]]></category>

		<category><![CDATA[Symfony]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/08/26/doctrine-with-nested-i18n-versionable/</guid>
		<description><![CDATA[Recently the open source Symfony PHP framework project made it clear that the future of Symfony is Doctrine ORM. Doctrine is an incredibly powerful and useful tool due to its built in behaviors, these behaviors allow users to quickly enable complex relations and functionality with a few configuration settings.
One of the more advanced features of [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/08/26/doctrine-with-nested-i18n-versionable/feed/</wfw:commentRss>
		</item>
		<item>
		<title>SolutionSet on Inc. 500 List for 3rd Year Running</title>
		<link>http://blog.solutionset.com/wpmu/2009/08/25/solutionset-on-inc-500-for-3rd-year-running/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/08/25/solutionset-on-inc-500-for-3rd-year-running/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 18:25:59 +0000</pubDate>
		<dc:creator>Emily Ostendorf</dc:creator>
		
		<category><![CDATA[SolutionSet]]></category>

		<category><![CDATA[awards]]></category>

		<category><![CDATA[honors]]></category>

		<category><![CDATA[Inc. 500]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/08/25/solutionset-on-inc-500-for-3rd-year-running/</guid>
		<description><![CDATA[
We&#8217;ve done it again&#8211;ranked as one of the fastest growing companies in the U.S., this year coming in at No. 7 in the marketing and advertising industry and No. 72 on the overall list.
See related press release, and thanks to all our clients and staff for three exhilarating years of growth!
]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/08/25/solutionset-on-inc-500-for-3rd-year-running/feed/</wfw:commentRss>
		</item>
		<item>
		<title>&#60;section&#62; is totally the new &#60;div&#62;</title>
		<link>http://blog.solutionset.com/wpmu/2009/08/18/section-is-totally-the-new-div/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/08/18/section-is-totally-the-new-div/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 21:15:12 +0000</pubDate>
		<dc:creator>G. Kuhnline</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[HTML5]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/08/18/section-is-totally-the-new-div/</guid>
		<description><![CDATA[I&#8217;ve been doing some reading recently on the coming HTML5 specification. There&#8217;s already several great articles on the key concepts of HTML5. The most interesting take-away from all of this is that it&#8217;s possible to start using HTML5 now.
Using the new HTML5 sectioning elements
The first hurdle to overcome is that the new HTML5 sectioning elements [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/08/18/section-is-totally-the-new-div/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Landing page, ho!</title>
		<link>http://blog.solutionset.com/wpmu/2009/08/18/landing-page-ho/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/08/18/landing-page-ho/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 16:44:58 +0000</pubDate>
		<dc:creator>Rian ONeill</dc:creator>
		
		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[Web Development Process]]></category>

		<guid isPermaLink="false">http://newblog.web200.solutionset.com/wpmu/2009/08/18/landing-page-ho/</guid>
		<description><![CDATA[So you&#8217;ve built yourself an email. Or banner ad. Or just about anything that mentions your URL. Interested parties have been lured to your website and they&#8217;re looking for instant gratification. Is the red carpet laid out or is the page business as usual?
Scott Brinker wrote a superb article for searchengineland about  post-click marketing [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/08/18/landing-page-ho/feed/</wfw:commentRss>
		</item>
		<item>
		<title>preDevCampers Build for Palm Pre</title>
		<link>http://blog.solutionset.com/wpmu/2009/08/17/predevcampers-build-for-palm-pre/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/08/17/predevcampers-build-for-palm-pre/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 17:46:08 +0000</pubDate>
		<dc:creator>S. Voss</dc:creator>
		
		<category><![CDATA[Mobile]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[apps]]></category>

		<category><![CDATA[games]]></category>

		<category><![CDATA[palm]]></category>

		<category><![CDATA[phone]]></category>

		<category><![CDATA[pre]]></category>

		<category><![CDATA[predevcamp]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/08/17/predevcampers-build-for-palm-pre/</guid>
		<description><![CDATA[
A couple weekends ago I attended  preDevCamp San Francisco down at Palm&#8217;s Sunnyvale offices.
The event gave an opportunity for interested developers to get up to speed on the development for the phones, along with some prizes, pizza &#38; presentations.
To summarize what it&#8217;s like developing for the phone, it&#8217;s JavaScript. They have a preference for the [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/08/17/predevcampers-build-for-palm-pre/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Thoughts on Color</title>
		<link>http://blog.solutionset.com/wpmu/2009/08/14/thoughts-on-color/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/08/14/thoughts-on-color/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 23:15:43 +0000</pubDate>
		<dc:creator>J. Ferracane</dc:creator>
		
		<category><![CDATA[Creative Design]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2009/08/14/thoughts-on-color/</guid>
		<description><![CDATA[I recently gave this presentation on color to our creative team. It was originally done in a conversational presentation format&#8230;which I will try to recreate here. And I owe credit heavily to worqx.com for the formalized info and graphics to support my informal and intuitive comprehension of color in combo with a formal education in [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/08/14/thoughts-on-color/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Like, duh. Back to School goes social.</title>
		<link>http://blog.solutionset.com/wpmu/2009/08/12/back-to-school-goes-social-like-duh/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/08/12/back-to-school-goes-social-like-duh/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 18:41:36 +0000</pubDate>
		<dc:creator>Rian ONeill</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Consumer Strategy]]></category>

		<guid isPermaLink="false">http://newblog.web200.solutionset.com/wpmu/2009/08/12/back-to-school-goes-social-like-duh/</guid>
		<description><![CDATA[Advertising is a fairly common sense business. Find out where your target spends their time and, well, hit them with an ad. Beer commercials during football games. Organic baby food banners on mommy blogs. Hotel ads in travel magazines.
So the news that retailers are increasing Back-to-School spending in social media should be no big surprise. [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/08/12/back-to-school-goes-social-like-duh/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Happy Birthday, Mr. President</title>
		<link>http://blog.solutionset.com/wpmu/2009/08/04/happy-birthday-mr-president-2/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/08/04/happy-birthday-mr-president-2/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 22:42:06 +0000</pubDate>
		<dc:creator>Rachel Shensa</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<guid isPermaLink="false">http://newblog.web200.solutionset.com/wpmu/2009/08/04/happy-birthday-mr-president-2/</guid>
		<description><![CDATA[Barack Obama isn’t the first politician to successfully utilize social media, but he does seem to be the best at it. Not only is he on the Tweet, Facebook, and MySpace, he is also giving weekly YouTube speeches. Inspired fans have created a venue to celebrate his 48th birthday in the social networking world.
]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/08/04/happy-birthday-mr-president-2/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Spy Games</title>
		<link>http://blog.solutionset.com/wpmu/2009/07/29/spy-games/</link>
		<comments>http://blog.solutionset.com/wpmu/2009/07/29/spy-games/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 16:09:30 +0000</pubDate>
		<dc:creator>Dianne Admire</dc:creator>
		
		<category><![CDATA[Search, SEO, &amp; SEM]]></category>

		<guid isPermaLink="false">http://newblog.web200.solutionset.com/wpmu/2009/07/29/spy-games/</guid>
		<description><![CDATA[If you&#8217;re the type who peeks over the neighbor&#8217;s fence, or looks in your host&#8217;s medicine cabinet or eavesdrops on conversations&#8230;well, you&#8217;re going to love this:
Tina Kelley and Stephan Spencer wrote an article for multichannelmerchant.com detailing a whole bunch of tools that help you see what your competition is doing in the SEO space. They [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2009/07/29/spy-games/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
