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	<title>SolutionSet :: blog</title>
	<link>http://blog.solutionset.com/wpmu</link>
	<description>SolutionSet\'s Blog</description>
	<pubDate>Thu, 19 Apr 2012 01:06:12 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>A Gentle Nudge for Users of Outdated Browsers</title>
		<link>http://blog.solutionset.com/wpmu/2012/04/18/a-gentle-nudge-for-users-of-outdated-browsers/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/04/18/a-gentle-nudge-for-users-of-outdated-browsers/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 00:49:32 +0000</pubDate>
		<dc:creator>G. Kuhnline</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[browsers]]></category>

		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/04/18/a-gentle-nudge-for-users-of-outdated-browsers/</guid>
		<description><![CDATA[Is it safe to encourage your users to upgrade from their old browser? Only your own site&#8217;s browser stats can really say what’s best for your site&#8217;s visitors. But there’s a growing list of major web sites that feel it’s time for their users to upgrade. And they&#8217;re letting their users know that they&#8217;re being [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/04/18/a-gentle-nudge-for-users-of-outdated-browsers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media C.A.R.E.</title>
		<link>http://blog.solutionset.com/wpmu/2012/04/18/social-media-care/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/04/18/social-media-care/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 20:15:58 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[1:1 Marketing]]></category>

		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/04/18/social-media-care/</guid>
		<description><![CDATA[Social media should be used to show your potential and existing customers that you care.  What does it mean to care?  Care is to pay serious attention or solicitude.   As I have often professed, social media is a primary vehicle for  brands to grow and strengthen relationships.  I am [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/04/18/social-media-care/feed/</wfw:commentRss>
		</item>
		<item>
		<title>7 Tips for Blogging – Maybe Your Most Important Social Media Activity for Business</title>
		<link>http://blog.solutionset.com/wpmu/2012/04/11/7-tips-for-blogging-%e2%80%93-maybe-your-most-important-social-media-activity-for-business/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/04/11/7-tips-for-blogging-%e2%80%93-maybe-your-most-important-social-media-activity-for-business/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 14:34:37 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Copy &amp; Content]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[blog]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[blogs]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/04/11/7-tips-for-blogging-%e2%80%93-maybe-your-most-important-social-media-activity-for-business/</guid>
		<description><![CDATA[Everyone always jumps onto Facebook and Twitter as one of their first  social media activities.  I recommend you think about blogging first.   No other endeavor can be better to promote you or your brand as a  subject matter expert.
While I always say that building relationships are the most important  [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/04/11/7-tips-for-blogging-%e2%80%93-maybe-your-most-important-social-media-activity-for-business/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Social Lesson from “The Boss”</title>
		<link>http://blog.solutionset.com/wpmu/2012/03/28/a-social-lesson-from-%e2%80%9cthe-boss%e2%80%9d/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/03/28/a-social-lesson-from-%e2%80%9cthe-boss%e2%80%9d/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 18:23:53 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[brand marketing]]></category>

		<category><![CDATA[Bruce Springsteen]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/03/28/a-social-lesson-from-%e2%80%9cthe-boss%e2%80%9d/</guid>
		<description><![CDATA[It happens to all brands.  They hit a moment when something effects  their position and they do not know how to react.  Something that  potentially changes who they are and they are frozen, not sure what to  say or how to act.  Well take a lesson from “The Boss” [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/03/28/a-social-lesson-from-%e2%80%9cthe-boss%e2%80%9d/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Making Facebook Work for Your Brand</title>
		<link>http://blog.solutionset.com/wpmu/2012/03/21/making-facebook-work-for-your-brand/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/03/21/making-facebook-work-for-your-brand/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 19:28:59 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/03/21/making-facebook-work-for-your-brand/</guid>
		<description><![CDATA[Last week, I explained the new Facebook and its importance (challenges and opportunities) for brands. This week, I would like to take this one step further.
The question to ask is “how will people appreciate, engage, and  interact with your brand’s Facebook page?”  If you have a brand Facebook  page, are you going [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/03/21/making-facebook-work-for-your-brand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>New Facebook – Interpretation for Brands</title>
		<link>http://blog.solutionset.com/wpmu/2012/03/14/new-facebook-%e2%80%93-interpretation-for-brands/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/03/14/new-facebook-%e2%80%93-interpretation-for-brands/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 12:53:15 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/03/14/new-facebook-%e2%80%93-interpretation-for-brands/</guid>
		<description><![CDATA[Do you know how to use Facebook to optimize your INTEGRATED social  media/marketing strategy and plan?  Are your driving MEASURABLE results?   I have some recommendations.
There was no shortage of coverage on Facebook’s changes for brands as  of February 29, 2012.  I won’t go through the announcements (as so many [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/03/14/new-facebook-%e2%80%93-interpretation-for-brands/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Holding Brands Accountable via Social Media</title>
		<link>http://blog.solutionset.com/wpmu/2012/03/08/holding-brands-accountable-via-social-media/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/03/08/holding-brands-accountable-via-social-media/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 14:27:35 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[brand reputation]]></category>

		<category><![CDATA[reviews]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/03/08/holding-brands-accountable-via-social-media/</guid>
		<description><![CDATA[What you say matters.  Your voice is stronger than ever.  And I think you should use it.
Let me ask you a question … when you have a problem with a product or  service, are you apt to share that experience on your Facebook page,  tweet it out, or write a review/comment [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/03/08/holding-brands-accountable-via-social-media/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How I Learned About Social Media Influence from Bruce Springsteen in 1975</title>
		<link>http://blog.solutionset.com/wpmu/2012/02/29/how-i-learned-about-social-media-influence-from-bruce-springsteen-in-1975/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/02/29/how-i-learned-about-social-media-influence-from-bruce-springsteen-in-1975/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 20:53:31 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Bruce Springsteen]]></category>

		<category><![CDATA[influence marketing]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/02/29/how-i-learned-about-social-media-influence-from-bruce-springsteen-in-1975/</guid>
		<description><![CDATA[In honor of the release of &#8220;Wrecking Ball&#8221; from Bruce Springsteen and the East Street Band, here is a reprint of an article I wrote in early 2010 &#8230;
(For maximum appreciation, play the instrumental beginning of The  E Street Shuffle (live) and picture Bruce Springsteen in his raspy  voice narrating telling the story. [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/02/29/how-i-learned-about-social-media-influence-from-bruce-springsteen-in-1975/feed/</wfw:commentRss>
		</item>
		<item>
		<title>3 Steps to Leadership with Social Media - A Perspective for Brands</title>
		<link>http://blog.solutionset.com/wpmu/2012/02/22/3-steps-to-leadership-with-social-media-%e2%80%93-a-perspective-for-brands/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/02/22/3-steps-to-leadership-with-social-media-%e2%80%93-a-perspective-for-brands/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 21:00:02 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Copy &amp; Content]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[leadership]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/02/22/3-steps-to-leadership-with-social-media-%e2%80%93-a-perspective-for-brands/</guid>
		<description><![CDATA[This past week, a colleague asked me if I could help out her friend  with some social media advice for her legal business.  The first  questioned that was asked was, “How should I use Facebook?”
In other instances, people ask me about social media use for brands.   They want to know [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/02/22/3-steps-to-leadership-with-social-media-%e2%80%93-a-perspective-for-brands/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Understanding the New Marketing Landscape via STDs</title>
		<link>http://blog.solutionset.com/wpmu/2012/02/15/understanding-the-new-marketing-landscape-via-stds/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/02/15/understanding-the-new-marketing-landscape-via-stds/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 23:10:05 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Copy &amp; Content]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Mobile]]></category>

		<category><![CDATA[brand marketing]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/02/15/understanding-the-new-marketing-landscape-via-stds/</guid>
		<description><![CDATA[The  (successful) marketing landscape is changing because the consumer and  their behavior are changing.  No longer does a person see a commercial  on television, in print, or hear one on the radio and act.  Intrusion  marketing has seen its day.
Now the STDs that I am talking about are likely [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/02/15/understanding-the-new-marketing-landscape-via-stds/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Dos and Don’ts of Social Media and Customer Service</title>
		<link>http://blog.solutionset.com/wpmu/2012/02/08/the-dos-and-don%e2%80%99ts-of-social-media-and-customer-service/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/02/08/the-dos-and-don%e2%80%99ts-of-social-media-and-customer-service/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 21:42:12 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[customer service]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/02/08/the-dos-and-don%e2%80%99ts-of-social-media-and-customer-service/</guid>
		<description><![CDATA[With regards to social media, most of what we read (and I have  written about) relates to marketing.  Yes, social media is a powerful  and important piece of the marketing mix.  But social media is also a  paramount customer service and support channel.  And I believe, that for  [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/02/08/the-dos-and-don%e2%80%99ts-of-social-media-and-customer-service/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media Reviews – Value, Morals, and Ethics</title>
		<link>http://blog.solutionset.com/wpmu/2012/02/02/social-media-reviews-%e2%80%93-value-morals-and-ethics/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/02/02/social-media-reviews-%e2%80%93-value-morals-and-ethics/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 13:38:30 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[social media reviews]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/02/02/social-media-reviews-%e2%80%93-value-morals-and-ethics/</guid>
		<description><![CDATA[No hidden agenda.  One of the primary objectives of social media  is to produce advocacy and word of mouth marketing such that real  customers promote your product/service to their family, friends, and  colleagues.  There is no denying the power of having “trusted agents’  stand behind a brand.  Are [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/02/02/social-media-reviews-%e2%80%93-value-morals-and-ethics/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Marketing Demographics and the Ramifications of Social Media:  Introduction to Psycho-Demographics</title>
		<link>http://blog.solutionset.com/wpmu/2012/01/19/marketing-demographics-and-the-ramifications-of-social-media-introduction-to-psycho-demographics/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/01/19/marketing-demographics-and-the-ramifications-of-social-media-introduction-to-psycho-demographics/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 20:45:18 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[marketing demographics]]></category>

		<category><![CDATA[psycho demographics]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/01/19/marketing-demographics-and-the-ramifications-of-social-media-introduction-to-psycho-demographics/</guid>
		<description><![CDATA[Marketing 101 – know your target market.  Who is likely to buy your  product or service?  This is often answered by a definition of  demographics.  “Demographics are the statistical characteristics of a  population …  Commonly examined demographics include gender, race, age,  disabilities, mobility, home ownership, employment status, [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/01/19/marketing-demographics-and-the-ramifications-of-social-media-introduction-to-psycho-demographics/feed/</wfw:commentRss>
		</item>
		<item>
		<title>MLK Knew Social – Tribute and Comments</title>
		<link>http://blog.solutionset.com/wpmu/2012/01/16/mlk-knew-social-%e2%80%93-tribute-and-comments/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/01/16/mlk-knew-social-%e2%80%93-tribute-and-comments/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 16:17:39 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Martin Luther King Jr.]]></category>

		<category><![CDATA[MLK]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/01/16/mlk-knew-social-%e2%80%93-tribute-and-comments/</guid>
		<description><![CDATA[
The following was written one year ago on Martin Luther King Day 2011 and originally appeared on the SocialSteve Blog (http://socialsteve.wordpress.com/2011/01/15/mlk-knew-social-%E2%80%93-tribute-and-comments/) …
January  15th – Today is the birth date of Martin Luther King, Jr. – maybe the  greatest human being in my life time. Dr. King changed the world.  For  me, [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/01/16/mlk-knew-social-%e2%80%93-tribute-and-comments/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Don’t Forget Influencers and Advocates to Optimize Social Media</title>
		<link>http://blog.solutionset.com/wpmu/2012/01/11/don%e2%80%99t-forget-influencers-and-advocates-to-optimize-social-media/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/01/11/don%e2%80%99t-forget-influencers-and-advocates-to-optimize-social-media/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 15:47:46 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[influence marketing]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/01/11/don%e2%80%99t-forget-influencers-and-advocates-to-optimize-social-media/</guid>
		<description><![CDATA[Wouldn’t it be great if someone could do your marketing for you and  actually succeed?  And what if they actually did it better than you and  accomplished more?  If you heard that a restaurant had amazing food by  their chef or a friend of yours, who would be more impacting [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/01/11/don%e2%80%99t-forget-influencers-and-advocates-to-optimize-social-media/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Lessons Learned in Social Media</title>
		<link>http://blog.solutionset.com/wpmu/2012/01/03/lessons-learned-in-social-media/</link>
		<comments>http://blog.solutionset.com/wpmu/2012/01/03/lessons-learned-in-social-media/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 19:12:54 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[content marketing]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[social media ROI]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2012/01/03/lessons-learned-in-social-media/</guid>
		<description><![CDATA[There  is no shortage of trending lists, reviews, and top 10 lists looking  back at 2011.  I know many are cynical and think they have seen enough  of them, but frankly I like them.  They give me an opportunity to learn  some things I missed.  The problem is [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2012/01/03/lessons-learned-in-social-media/feed/</wfw:commentRss>
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		<title>Flipping the Relationship of Social Movement and Social Media</title>
		<link>http://blog.solutionset.com/wpmu/2011/12/20/flipping-the-relationship-of-social-movement-and-social-media/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/12/20/flipping-the-relationship-of-social-movement-and-social-media/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 22:05:01 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[social movement]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/12/20/flipping-the-relationship-of-social-movement-and-social-media/</guid>
		<description><![CDATA[We have seen a handful of instances where social media was a key to  the success of a social movement.  But what about a social movement  being the reason for success of social media?  Confused?  Let me  explain.
I am sure you are familiar with what has been referred to [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/12/20/flipping-the-relationship-of-social-movement-and-social-media/feed/</wfw:commentRss>
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		<title>The Social Media ROI Conundrum</title>
		<link>http://blog.solutionset.com/wpmu/2011/12/14/the-social-media-roi-conundrum/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/12/14/the-social-media-roi-conundrum/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 15:37:16 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[social media ROI]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/12/14/the-social-media-roi-conundrum/</guid>
		<description><![CDATA[As the year closes out, everyone (including me) will be looking back  on the year and looking ahead to 2012 and stating their trends and  predictions of social media.  There is absolutely no doubt that the most  common topic will be social media ROI.
So let’s get the reality on the table. [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/12/14/the-social-media-roi-conundrum/feed/</wfw:commentRss>
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		<title>The Simple Explanation of Social Media</title>
		<link>http://blog.solutionset.com/wpmu/2011/12/06/the-simple-explanation-of-social-media/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/12/06/the-simple-explanation-of-social-media/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 22:34:28 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[MediaWhiz]]></category>

		<category><![CDATA[presentation]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<category><![CDATA[SolutionSet]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/12/06/the-simple-explanation-of-social-media/</guid>
		<description><![CDATA[Still a bit confused about social media? I understand. I see it day in and day out with clients I serve. While so many want to make it complicated, it really is nowhere close to rocket science. Heck, it is not even as hard to follow as my daughter’s sixth grade science. It’s just that [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/12/06/the-simple-explanation-of-social-media/feed/</wfw:commentRss>
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		<item>
		<title>Cyber Monday was a Win</title>
		<link>http://blog.solutionset.com/wpmu/2011/12/02/black-friday-weekend-hurt-catalogers-but-cyber-monday-was-a-win/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/12/02/black-friday-weekend-hurt-catalogers-but-cyber-monday-was-a-win/#comments</comments>
		<pubDate>Sat, 03 Dec 2011 00:11:44 +0000</pubDate>
		<dc:creator>Mike Talbott</dc:creator>
		
		<category><![CDATA[Behavioral Targeting]]></category>

		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Data Management]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Retail Marketing]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/12/02/black-friday-weekend-hurt-catalogers-but-cyber-monday-was-a-win/</guid>
		<description><![CDATA[BUT BLACK FRIDAY WEEKEND HURT RETAILERS
The statistics tell us the consumer retail holiday season has started off with a bang. Black Friday total four day weekend sales were $52.4 billion, up from $45 billion last year. That’s the best year over year sales increase since 2007. For Black Friday alone, sales of $11.4 billion, up [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/12/02/black-friday-weekend-hurt-catalogers-but-cyber-monday-was-a-win/feed/</wfw:commentRss>
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		<title>Social Media - Good to Great</title>
		<link>http://blog.solutionset.com/wpmu/2011/12/01/social-media-good-to-great/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/12/01/social-media-good-to-great/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 17:49:58 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[1:1 Marketing]]></category>

		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Good to Great]]></category>

		<category><![CDATA[Jim Collins]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/12/01/social-media-good-to-great/</guid>
		<description><![CDATA[Ten years ago, Jim Collins wrote the book “Good to Great: Why Some Companies Make the Leap… and Others Don’t.”   Collins book continues to be on just about every top business book  list I see.  “Good to Great” describes how companies go from just being  an average company to accomplishing [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/12/01/social-media-good-to-great/feed/</wfw:commentRss>
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		<title>Five User Experience Lessons from Usability Testing Jive Social Business Platform</title>
		<link>http://blog.solutionset.com/wpmu/2011/11/18/five-user-experience-lessons-from-usability-testing-jive-social-business-platform/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/11/18/five-user-experience-lessons-from-usability-testing-jive-social-business-platform/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 16:35:27 +0000</pubDate>
		<dc:creator>kristin zibell</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[SolutionSet]]></category>

		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/11/18/five-user-experience-lessons-from-usability-testing-jive-social-business-platform/</guid>
		<description><![CDATA[ “Concentrate on the relationships, not the technologies.” – Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
SolutionSet works with Fortune 500 companies to design their online communities and social business sites. These sites range from 1000s to millions of pages, interactions, tasks and states. Rather than build these [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/11/18/five-user-experience-lessons-from-usability-testing-jive-social-business-platform/feed/</wfw:commentRss>
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		<title>New demand or channel shifting for direct marketers this holiday season?</title>
		<link>http://blog.solutionset.com/wpmu/2011/11/16/new-demand-or-channel-shifting-for-direct-marketers-this-holiday-season/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/11/16/new-demand-or-channel-shifting-for-direct-marketers-this-holiday-season/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 20:23:45 +0000</pubDate>
		<dc:creator>Mike Talbott</dc:creator>
		
		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Marketing Analytics]]></category>

		<category><![CDATA[Retail Marketing]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/11/16/new-demand-or-channel-shifting-for-direct-marketers-this-holiday-season/</guid>
		<description><![CDATA[I have been talking with several gift and specialty food multi-channel marketers recently to try to get a sense of what direct marketers might expect from the holiday season this year versus last. I chose to talk with gift and specialty food marketers, who do as much as 85% of their business in Q4, because [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/11/16/new-demand-or-channel-shifting-for-direct-marketers-this-holiday-season/feed/</wfw:commentRss>
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		<item>
		<title>Content is Super Important !!! (But Not King)</title>
		<link>http://blog.solutionset.com/wpmu/2011/11/14/content-is-super-important-but-not-king/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/11/14/content-is-super-important-but-not-king/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 22:50:15 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[1:1 Marketing]]></category>

		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Copy &amp; Content]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[brand content]]></category>

		<category><![CDATA[marketing communications]]></category>

		<category><![CDATA[sharing content]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/11/14/content-is-super-important-but-not-king/</guid>
		<description><![CDATA[About a week ago, I was doing a social media briefing and I was  talking about the importance of content.  I made the comment “content  has to be awesome.”  I got a response, “does it really need to be  awesome?”  Heck – yeah !!!
Let me put it to you [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/11/14/content-is-super-important-but-not-king/feed/</wfw:commentRss>
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		<title>Digital PR and Outreach for Important Social Media Conversations</title>
		<link>http://blog.solutionset.com/wpmu/2011/11/02/digital-pr-and-outreach-for-important-social-media-conversations/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/11/02/digital-pr-and-outreach-for-important-social-media-conversations/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 20:37:49 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Digital PR]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Steve]]></category>

		<category><![CDATA[SocialSteve]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/11/02/digital-pr-and-outreach-for-important-social-media-conversations/</guid>
		<description><![CDATA[Do you realize that there are tons of conversations on topics  relevant to your brand all over the digital universe?  Do you realize  people talk specifically about your brand on the “world wide web”  without you even knowing?  Do you think these conversations only happen  on your Facebook page [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/11/02/digital-pr-and-outreach-for-important-social-media-conversations/feed/</wfw:commentRss>
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		<title>What Brands and Social Media Players Can Learn from The Grateful Dead</title>
		<link>http://blog.solutionset.com/wpmu/2011/10/26/what-brands-and-social-media-players-can-learn-from-the-grateful-dead/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/10/26/what-brands-and-social-media-players-can-learn-from-the-grateful-dead/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 16:07:39 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[brand marketing]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[The Grateful Dead]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/10/26/what-brands-and-social-media-players-can-learn-from-the-grateful-dead/</guid>
		<description><![CDATA[Yeah – I know, many of you are thinking Social Steve puts the name  Grateful Dead in the headline and expects many hits … it is like putting  the “sex” in anything and stirring interest.
“They love each other … Lord, you can see that it is true” words – Robert Hunter
But hey, give [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/10/26/what-brands-and-social-media-players-can-learn-from-the-grateful-dead/feed/</wfw:commentRss>
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		<title>Social Media Model that Defines the End of the World as We Know It</title>
		<link>http://blog.solutionset.com/wpmu/2011/10/20/social-media-model-that-defines-the-end-of-the-world-as-we-know-it/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/10/20/social-media-model-that-defines-the-end-of-the-world-as-we-know-it/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 17:40:44 +0000</pubDate>
		<dc:creator>Steve Goldner</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/10/20/social-media-model-that-defines-the-end-of-the-world-as-we-know-it/</guid>
		<description><![CDATA[If I offered you $0.01 to work for a week, but promised to double  your pay each week, would you take the job?  If you work the math  through you will find that by week 28, you would be making over $1  million a week.  Started off slow, but the [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/10/20/social-media-model-that-defines-the-end-of-the-world-as-we-know-it/feed/</wfw:commentRss>
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		<title>Creating a Legacy&#8230; What Does?</title>
		<link>http://blog.solutionset.com/wpmu/2011/10/11/creating-a-legacy-what-does/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/10/11/creating-a-legacy-what-does/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 18:19:42 +0000</pubDate>
		<dc:creator>Zain Raj</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/10/11/creating-a-legacy-what-does/</guid>
		<description><![CDATA[December 8, 1980.  9.15 AM.  Mumbai, India. Heard on the radio that John Lennon was assassinated. For a 17 year-old, who grew up with songs like Imagine and Give Peace a Chance, it was a devastating moment. I had lost a giant who defined the context for me and for my entire generation. [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/10/11/creating-a-legacy-what-does/feed/</wfw:commentRss>
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		<title>Making Friends with Your Inner – and Outer – Geeks</title>
		<link>http://blog.solutionset.com/wpmu/2011/08/31/making-friends-with-your-inner-%e2%80%93-and-outer-%e2%80%93-geeks/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/08/31/making-friends-with-your-inner-%e2%80%93-and-outer-%e2%80%93-geeks/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 22:22:12 +0000</pubDate>
		<dc:creator>Zain Raj</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Analytics]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[crm]]></category>

		<category><![CDATA[digital]]></category>

		<category><![CDATA[measureable]]></category>

		<category><![CDATA[new campaign]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[strategy]]></category>

		<category><![CDATA[zain]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/08/31/making-friends-with-your-inner-%e2%80%93-and-outer-%e2%80%93-geeks/</guid>
		<description><![CDATA[As a bit of a nerdy, geeky type myself, I’ve advocated that CMOs make friends with their inner geek. Why, you ask?
Given the vast amount of data becoming available on customers and their behaviors, successful marketers, are beginning to collect this data on their customers’ experience with the brand and analyzing it to learn how [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/08/31/making-friends-with-your-inner-%e2%80%93-and-outer-%e2%80%93-geeks/feed/</wfw:commentRss>
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		<title>Online Video Portals - Lessons Learned and Best-Practice Considerations</title>
		<link>http://blog.solutionset.com/wpmu/2011/08/30/online-video-portals-lessons-learned-and-best-practice-considerations/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/08/30/online-video-portals-lessons-learned-and-best-practice-considerations/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 20:14:14 +0000</pubDate>
		<dc:creator>R. Balmaseda</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/08/30/online-video-portals-lessons-learned-and-best-practice-considerations/</guid>
		<description><![CDATA[Video content has proven its value on dedicated sites such as YouTube, Hulu and beyond over the past several years and has made significant inroads into the enterprise.  However, with the number of tools available to manage and distribute videos on websites, it is a challenge to understand the decision criteria surrounding the tools.  
SolutionSet [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/08/30/online-video-portals-lessons-learned-and-best-practice-considerations/feed/</wfw:commentRss>
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		<title>What rockers can teach us about loyalty.</title>
		<link>http://blog.solutionset.com/wpmu/2011/08/30/what-rockers-can-teach-us-about-loyalty/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/08/30/what-rockers-can-teach-us-about-loyalty/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 19:25:50 +0000</pubDate>
		<dc:creator>Darin Rock</dc:creator>
		
		<category><![CDATA[1:1 Marketing]]></category>

		<category><![CDATA[Behavioral Targeting]]></category>

		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[SolutionSet]]></category>

		<category><![CDATA[loyalty]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[best customers]]></category>

		<category><![CDATA[loyalty marketing]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/08/30/what-rockers-can-teach-us-about-loyalty/</guid>
		<description><![CDATA[IF YOU’VE GOT A GIG IN LOYALTY MARKETING, YOU MAY WANT TO SING ALONG WITH SOME OF MUSIC’S RISING STARS.
Back in March, I proposed that loyalty programs might better be thought of as “Brand Fan” programs – designed to engage your best customers to groupie level obsession with you. While points programs may still have [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/08/30/what-rockers-can-teach-us-about-loyalty/feed/</wfw:commentRss>
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		<title>In the history of the world</title>
		<link>http://blog.solutionset.com/wpmu/2011/08/26/in-the-history-of-the-world/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/08/26/in-the-history-of-the-world/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 18:36:17 +0000</pubDate>
		<dc:creator>Guy Bommarito</dc:creator>
		
		<category><![CDATA[SolutionSet]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/08/26/in-the-history-of-the-world/</guid>
		<description><![CDATA[In the history of the world, no one was ever bored into buying anything.
In the history of the world, no consumer ever woke up wondering how they could help you sell more stuff today.
In the history of the world, no one ever went on Facebook to help anyone increase marketshare.
In the history of the world, [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/08/26/in-the-history-of-the-world/feed/</wfw:commentRss>
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		<title>Email Marketing – Ten Best Practices</title>
		<link>http://blog.solutionset.com/wpmu/2011/08/11/email-marketing-%e2%80%93-ten-best-practices/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/08/11/email-marketing-%e2%80%93-ten-best-practices/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 18:40:23 +0000</pubDate>
		<dc:creator>christopher ruiz</dc:creator>
		
		<category><![CDATA[Behavioral Targeting]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Email]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/08/11/email-marketing-%e2%80%93-ten-best-practices/</guid>
		<description><![CDATA[Keeping your customers engaged in your business is becoming easier with the advent of social media, but remember, these tools are supplemented by emails.  Email marketing continues to thrive as a tool with reliable data and accurate ROI.  Follow these ten best practices to get your email marketing campaign started.

Focus on text
Text should be concise [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/08/11/email-marketing-%e2%80%93-ten-best-practices/feed/</wfw:commentRss>
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		<title>Seven Exciting Social Media Campaigns</title>
		<link>http://blog.solutionset.com/wpmu/2011/08/04/seven-exciting-social-media-campaigns/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/08/04/seven-exciting-social-media-campaigns/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 00:21:43 +0000</pubDate>
		<dc:creator>christopher ruiz</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/08/04/seven-exciting-social-media-campaigns/</guid>
		<description><![CDATA[Seven Exciting Social Media Campaigns
Social media is a ubiquitous supplement in marketing these days.  Particularly in digital marketing, one will find social icons somewhere on a webpage.  There are many things you can do to improve your social media strategy, but you may be asking yourself, how are other companies and businesses implementing and integrating [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/08/04/seven-exciting-social-media-campaigns/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Embracing the Rise of ”SoLoMo” and “Gamification”</title>
		<link>http://blog.solutionset.com/wpmu/2011/07/28/embracing-the-rise-of-%e2%80%9dsolomo%e2%80%9d-and-%e2%80%9cgamification%e2%80%9d/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/07/28/embracing-the-rise-of-%e2%80%9dsolomo%e2%80%9d-and-%e2%80%9cgamification%e2%80%9d/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 19:33:33 +0000</pubDate>
		<dc:creator>owen frivold</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/07/28/embracing-the-rise-of-%e2%80%9dsolomo%e2%80%9d-and-%e2%80%9cgamification%e2%80%9d/</guid>
		<description><![CDATA[If you’ve never heard of “SoLoMo” before, get used to hearing it because it’s a trend that is just getting started, and clearly here to stay. You may be asking yourself, what’s SoLoMo? Simply put, it’s the term used to describe the convergence of Social-Local-Mobile media, it’s also used interchangeably with the term “geo-marketing”. We [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/07/28/embracing-the-rise-of-%e2%80%9dsolomo%e2%80%9d-and-%e2%80%9cgamification%e2%80%9d/feed/</wfw:commentRss>
		</item>
		<item>
		<title>eight web form design best practices</title>
		<link>http://blog.solutionset.com/wpmu/2011/07/25/eight-web-form-design-best-practices-solutionset-follows/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/07/25/eight-web-form-design-best-practices-solutionset-follows/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 18:21:08 +0000</pubDate>
		<dc:creator>Yusuf Asgerally</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/07/25/eight-web-form-design-best-practices-solutionset-follows/</guid>
		<description><![CDATA[eight web form design best practices
By the SolutionSet User Experience Team                
Filling in a form is a task we deal with every day as web users.  We designers revel in designing forms that create a seamless experience for the user. At [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/07/25/eight-web-form-design-best-practices-solutionset-follows/feed/</wfw:commentRss>
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		<item>
		<title>Who’s got marketing figured out better: Catalogers or Stores Based Retailers?</title>
		<link>http://blog.solutionset.com/wpmu/2011/07/10/who%e2%80%99s-got-marketing-figured-out-better-catalogers-or-stores-based-retailers/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/07/10/who%e2%80%99s-got-marketing-figured-out-better-catalogers-or-stores-based-retailers/#comments</comments>
		<pubDate>Sun, 10 Jul 2011 21:33:01 +0000</pubDate>
		<dc:creator>Mike Talbott</dc:creator>
		
		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Retail Marketing]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/07/10/who%e2%80%99s-got-marketing-figured-out-better-catalogers-or-stores-based-retailers/</guid>
		<description><![CDATA[At the Customer Relationship Marketing Conference last month, I found myself comparing retailers who have a traditional storefront heritage to retailers whose “stores” were catalogs. As my mind began to summarize my thoughts, I found a few things about how traditional retailers, who have now embraced multi-channel marketing, differ in their thinking and their current [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/07/10/who%e2%80%99s-got-marketing-figured-out-better-catalogers-or-stores-based-retailers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Fall of the Funnel</title>
		<link>http://blog.solutionset.com/wpmu/2011/07/06/the-fall-of-the-funnel/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/07/06/the-fall-of-the-funnel/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 00:22:12 +0000</pubDate>
		<dc:creator>Darin Rock</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/07/06/the-fall-of-the-funnel/</guid>
		<description><![CDATA[With multiple interactive, connected  and self driven channels at their fingertips, today’s consumer isn’t abiding by the linear “Funnel” model that has been an marketing icon for years. Whether BtoC or BtoB, it’s time to reframe our marketing thinking to reflect “consumer in charge”. We’ve created a new model designed to take us into [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/07/06/the-fall-of-the-funnel/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Loyalty</title>
		<link>http://blog.solutionset.com/wpmu/2011/07/06/social-loyalty/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/07/06/social-loyalty/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 00:16:30 +0000</pubDate>
		<dc:creator>Darin Rock</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/07/06/social-loyalty/</guid>
		<description><![CDATA[Searching for ways to start of revitalize your loyalty program? You may be surprised where you find new ideas. Social integration is making the likes of Google, Bing and newbie Blekko more relavent and engaging for their users. You might just find social networking can work to build your new loyalty program too.
Read this article [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/07/06/social-loyalty/feed/</wfw:commentRss>
		</item>
		<item>
		<title>10 Things You Can Do for Your Social Media Marketing Strategy</title>
		<link>http://blog.solutionset.com/wpmu/2011/07/05/10-things-you-can-do-for-social-media-marketing-strategy/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/07/05/10-things-you-can-do-for-social-media-marketing-strategy/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 20:28:25 +0000</pubDate>
		<dc:creator>owen frivold</dc:creator>
		
		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/07/05/10-things-you-can-do-for-social-media-marketing-strategy/</guid>
		<description><![CDATA[Last week was very interesting for the social media space, MySpace was sold to Specific Media for a $35M, a far cry from the $580M that NewsCorp paid to acquire it in 2005. Google + was released on an invite-only basis. People even celebrated Mashable’s Social Media Day on 6/30 in cities all over the world. Though [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/07/05/10-things-you-can-do-for-social-media-marketing-strategy/feed/</wfw:commentRss>
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		<item>
		<title>Social Intelligence.</title>
		<link>http://blog.solutionset.com/wpmu/2011/07/03/social-intelligence/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/07/03/social-intelligence/#comments</comments>
		<pubDate>Sun, 03 Jul 2011 22:53:04 +0000</pubDate>
		<dc:creator>Darin Rock</dc:creator>
		
		<category><![CDATA[1:1 Marketing]]></category>

		<category><![CDATA[Behavioral Targeting]]></category>

		<category><![CDATA[Community &amp; Social Media]]></category>

		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Search, SEO &amp; SEM]]></category>

		<category><![CDATA[SolutionSet]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/07/03/social-intelligence/</guid>
		<description><![CDATA[SOCIAL NETWORKING MAKES “FRIENDING” A FASTER PATH TO ANSWERS THAN “FINDING”. IT’S TIME TO START THINKING ABOUT YOUR FEO* STRATEGY (*FRIEND ENGINE OPTIMIZATION).
Searching for the right words used to be a task predominantly associated with writing and explaining yourself for getting home late while still in high school. In today’s world, it’s one of the [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/07/03/social-intelligence/feed/</wfw:commentRss>
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		<item>
		<title>Jonesing for a Way to Improve Your Direct Mail Prospecting Results?</title>
		<link>http://blog.solutionset.com/wpmu/2011/07/01/jonesing-for-a-way-to-improve-your-direct-mail-prospecting-results/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/07/01/jonesing-for-a-way-to-improve-your-direct-mail-prospecting-results/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 16:04:10 +0000</pubDate>
		<dc:creator>Jack Sturn</dc:creator>
		
		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Email]]></category>

		<category><![CDATA[SolutionSet]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/07/01/jonesing-for-a-way-to-improve-your-direct-mail-prospecting-results/</guid>
		<description><![CDATA[Catalogs continue to be an important stimulus for sales—be it through phone orders, driving traffic to retail stores, or motivating buyers to take to the web to complete their purchase. Research has shown that traditional multi-channel merchants derive 70%-80% of sales from catalog mailings. The catalog, however, must not be the only vehicle used to [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/07/01/jonesing-for-a-way-to-improve-your-direct-mail-prospecting-results/feed/</wfw:commentRss>
		</item>
		<item>
		<title>10 Things You Can Do for Local Search</title>
		<link>http://blog.solutionset.com/wpmu/2011/06/29/10-things-you-can-do-for-local-search/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/06/29/10-things-you-can-do-for-local-search/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 21:55:24 +0000</pubDate>
		<dc:creator>owen frivold</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Search, SEO &amp; SEM]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/06/29/10-things-you-can-do-for-local-search/</guid>
		<description><![CDATA[If you have a small business and want to make sure that your site is easy to find, this article is for you.  After reading this, you should have a good idea about what you should focus on for your local business. Businesses of all sizes have a myriad of options across an ever growing [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/06/29/10-things-you-can-do-for-local-search/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Generations At Work</title>
		<link>http://blog.solutionset.com/wpmu/2011/06/17/generations-at-work/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/06/17/generations-at-work/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 18:00:35 +0000</pubDate>
		<dc:creator>Imma Trillo</dc:creator>
		
		<category><![CDATA[Behavioral Targeting]]></category>

		<category><![CDATA[SolutionSet]]></category>

		<category><![CDATA[Working Smarter]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/06/17/generations-at-work/</guid>
		<description><![CDATA[Before your meeting starts, two forty-something managers discuss the latest episode of Men of a Certain Age, which the slightly older woman across the table missed from watching Glee with her teenage twins. The mid-level associate and her girlfriends are hooked on America’s Next Top Model, though last night they skipped it because of working [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/06/17/generations-at-work/feed/</wfw:commentRss>
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		<item>
		<title>Customer Retention Strategies : How to Get Uncommonly Loyal Customers</title>
		<link>http://blog.solutionset.com/wpmu/2011/06/13/customer-retention-strategies-how-to-get-uncommonly-loyal-customers/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/06/13/customer-retention-strategies-how-to-get-uncommonly-loyal-customers/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 23:13:39 +0000</pubDate>
		<dc:creator>Jeff Haggin</dc:creator>
		
		<category><![CDATA[1:1 Marketing]]></category>

		<category><![CDATA[Behavioral Targeting]]></category>

		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[SolutionSet]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/06/13/customer-retention-strategies-how-to-get-uncommonly-loyal-customers/</guid>
		<description><![CDATA[Getting customers to come back is one thing; making them loyal is another.
Check out this insightful article about &#8220;uncommon customer loyalty&#8221; published by Retail Online Integration.
]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/06/13/customer-retention-strategies-how-to-get-uncommonly-loyal-customers/feed/</wfw:commentRss>
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		<item>
		<title>Postal Service “Summer Sale”…What are catalogers going to do with it?</title>
		<link>http://blog.solutionset.com/wpmu/2011/06/03/postal-service-%e2%80%9csummer-sale%e2%80%9d%e2%80%a6what-are-catalogers-going-to-do-with-it/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/06/03/postal-service-%e2%80%9csummer-sale%e2%80%9d%e2%80%a6what-are-catalogers-going-to-do-with-it/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 23:21:37 +0000</pubDate>
		<dc:creator>Mike Talbott</dc:creator>
		
		<category><![CDATA[1:1 Marketing]]></category>

		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Marketing Analytics]]></category>

		<category><![CDATA[Mobile]]></category>

		<category><![CDATA[SolutionSet]]></category>

		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/06/03/postal-service-%e2%80%9csummer-sale%e2%80%9d%e2%80%a6what-are-catalogers-going-to-do-with-it/</guid>
		<description><![CDATA[The goal of the “Summer Sale” initiatives by the USPS has been, since inception, to drive additional advertising mail volume (or at least halt the steady decline in advertising mail brought about by postal rate increases) through pricing incentives. The question is:  How effective have these efforts been in achieving this goal?
This year’s incentive [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/06/03/postal-service-%e2%80%9csummer-sale%e2%80%9d%e2%80%a6what-are-catalogers-going-to-do-with-it/feed/</wfw:commentRss>
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		<item>
		<title>A Scrappy Realization</title>
		<link>http://blog.solutionset.com/wpmu/2011/05/31/a-scrappy-realization/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/05/31/a-scrappy-realization/#comments</comments>
		<pubDate>Tue, 31 May 2011 17:28:32 +0000</pubDate>
		<dc:creator>Darin Rock</dc:creator>
		
		<category><![CDATA[1:1 Marketing]]></category>

		<category><![CDATA[Behavioral Targeting]]></category>

		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Marketing Analytics]]></category>

		<category><![CDATA[SolutionSet]]></category>

		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/05/31/a-scrappy-realization/</guid>
		<description><![CDATA[SMALL BUSINESS OWNERS KNOW HOW TO INNOVATE TO SURVIVE – SHOULD WE BE SELLING TO THEM OR SUPPORTING THEM?
In a clever twist that pumps up the suspense of the police drama genre, the CBS series “Criminal Minds”, stands the typical storyline on its head by asking not “who done it”, but “who’ll do it” or [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/05/31/a-scrappy-realization/feed/</wfw:commentRss>
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		<item>
		<title>So that&#8217;s where ideas come from.</title>
		<link>http://blog.solutionset.com/wpmu/2011/05/11/so-thats-where-ideas-come-from/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/05/11/so-thats-where-ideas-come-from/#comments</comments>
		<pubDate>Wed, 11 May 2011 22:11:34 +0000</pubDate>
		<dc:creator>Guy Bommarito</dc:creator>
		
		<category><![CDATA[Creative Design]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/05/11/so-thats-where-ideas-come-from/</guid>
		<description><![CDATA[Nobody comes up with brilliant ideas. Not Einstein. Not your oh-so-smart brother-in-law. Not those really funny people who always have a lightning-fast quip for everything.
Brilliant ideas come to you.
You know that “voila” moment? That’s French for “Hey, look at what I just found.”
D I S C O V E R Y. That’s how the creative [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/05/11/so-thats-where-ideas-come-from/feed/</wfw:commentRss>
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		<item>
		<title>Priming the Loyalty Pump</title>
		<link>http://blog.solutionset.com/wpmu/2011/04/18/priming-the-loyalty-pump/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/04/18/priming-the-loyalty-pump/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 21:23:35 +0000</pubDate>
		<dc:creator>Bill Schildknecht</dc:creator>
		
		<category><![CDATA[Behavioral Targeting]]></category>

		<category><![CDATA[Consumer Strategy]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[SolutionSet]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/04/18/priming-the-loyalty-pump/</guid>
		<description><![CDATA[Are consumers, by nature, loyal?  A look at long-term customer retention rates could allow you to easily conclude that consumers, by nature, are not loyal.  If they were, would we need all of the points and reward programs developed to stem the tide of customer attrition?  It is fair to conclude, therefore, that the innately [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/04/18/priming-the-loyalty-pump/feed/</wfw:commentRss>
		</item>
		<item>
		<title>IE10? I thought IE9 just came out?</title>
		<link>http://blog.solutionset.com/wpmu/2011/04/13/ie10-i-thought-ie9-just-came-out/</link>
		<comments>http://blog.solutionset.com/wpmu/2011/04/13/ie10-i-thought-ie9-just-came-out/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 01:46:27 +0000</pubDate>
		<dc:creator>G. Kuhnline</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[browsers]]></category>

		<guid isPermaLink="false">http://blog.solutionset.com/wpmu/2011/04/13/ie10-i-thought-ie9-just-came-out/</guid>
		<description><![CDATA[2011 is shaping up to be a very exciting year as far as browsers are concerned. With the final release of the new Internet Explorer 9 and Firefox 4 within a week of each other, both Mozilla and the Microsoft IE team have adopted more aggressive release strategies similar to what Google Chrome has been doing. While neither Firefox or IE are expected to [...]]]></description>
		<wfw:commentRss>http://blog.solutionset.com/wpmu/2011/04/13/ie10-i-thought-ie9-just-came-out/feed/</wfw:commentRss>
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	</channel>
</rss>

